Disrupting Balance

025: Anna Gonzalez: On Generational Trauma, the Drive to Excel & the Culture of Leadership

October 19th, 2020

With 14 years of experience in content production, Anna uniquely possesses a mix of social media expertise and editorial strategy along with a real passion for innovative storytelling. She currently serves as the Team Lead for the Google Social Team in the Global Communications & Public Affairs department at Google. She works cross-functionally to shape Google corporate news, product updates, cultural moments and Googler stories to fans and consumers. Prior to arriving in the Bay Area, Anna was the Head of Social Media for Nasdaq in New York City. In this position, she oversees social video production, editorial voice and social marketing campaigns.

Before joining Nasdaq, Anna was the Head of Social Media for CNBC and was responsible for leading the Social Marketing and Social News Teams. This included running paid and organic social campaigns to drive tune-in, social referrals to CNBC.com and grow brand awareness. She helped the organization generate creative social content that engaged the network's growing multi-platform audience.

Before coming to the New York area, Anna was the Social Media Manager at CNN. There, she and her team produced news for a variety of social platforms (which included the launch of CNN on Snapchat Discover) and drove initiatives to engage with social audiences, increase traffic and promote on-air programming. Anna started her career doing digital roles for News 8 in Austin and at the CBS affiliate in Dallas. Anna holds a BA in Corporate Communications and Public Affairs from Southern Methodist University.

Disrupting Balance Statement: I am Disrupting Balance by living by my own rules.

Connect with Anna
@anna_galactic on Instagram and Twitter
@annagalactic on LinkedIn

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Hanifa Barnes, JD MBA is a multicultural mama, wife and leader who has made the switch in work, well-being and winning. Once a former professional actor, the Liberian-Ugandan American navigates the challenges of race, identity and culture as a Chief of Staff with nearly 15 years of experience in education and change management. Her superpower: Give up the sh*t that weighs you down.

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